Hi, I'm Elisabeth.
Are you looking for a research-minded creative who is passionate about amplifying your message through strategic content, partnerships, and experiences? Hey, that's me!
You'll find me at the intersection of research and storytelling. I've spent my career connecting data, ideas, and people; creating and curating engaging content; and helping brands grow.
Together with Miya Hirabayashi, I co-founded You Plus Me, a brand strategy agency built on the creative power of multi-disciplinary collaboration and human connection. Since 2009, we’ve worked with brands big and small to distill their essence, solve complex strategic problems, and bring their stories to life online, in print, and in real life. From growth plans to content strategy, stop-motion videos to pop-up galleries, we’ve done it all. Clients and collaborators have included Rue Magazine, Kate Spade, West Elm, and Open Sky.
From 2010-2014, You Plus Me also included Equals, a publishing platform for a diverse community of 200+ contributors, including bestselling authors, journalists, and award-winning bloggers. After executing a successful crowdfunding campaign, we released a print anthology, which included essays by talented writers such as Erin Loechner (founder of the critically-lauded Design for Mankind), Erin Boyle (bestselling author), and Nina Sovich (author and Wall Street Journal reporter), as well as an interview with Cheryl Strayed by Randon Billings Noble. Equals is now on hiatus, but you never know when it might come back.
In my former life, I spent nearly a decade conducting research as a graduate student at Stanford and Columbia and as an analyst at SRI International, a think tank in Palo Alto. I've built multi-level models with large-scale data sets, traveled the country to conduct in-depth interviews for national qualitative research studies, and analyzed political messaging and policy outcomes at the city, state, and federal levels. My work has been published by the Brookings Institution, Teachers College Press, and academic journals, among others. Because of my background, I think in terms of answerable questions and view the world through both creative and analytic lenses.
I live in San Francisco with my husband and three children.
Want to grab coffee? Great, me too!