Hi, I'm Elisabeth.
Are you looking for a research-minded creative who is passionate about amplifying your brand through strategic content, partnerships, and experiences? Hey, that's me!
You'll find me at the intersection of research and storytelling. I specialize in strategic planning related to brand positioning, content strategy, and partnerships. A great day at work includes forging connections between data, ideas, and people; creating and curating engaging content; and helping brands build meaningful partnerships.
Since 2009, You Plus Me, the creative agency I founded with Miya Hirabayashi, has focused on solving problems and bringing ideas to life. With our diverse skill sets, we've helped agencies, growing companies, and nonprofits tackle complex, time-sensitive, multi-disciplinary problems. And we've developed products, content, and communities along the way. (This is what we’re making now: Value)
You Plus Me is built on the creative power of multi-disciplinary expertise and human connection. From growth plans to omnichannel marketing strategies, stop-motion videos to immersive retail experiences, we’ve done it all. Recent clients include a creative talent agency, regional co-working space, social networking platform, multinational hospitality company, innovative social shopping platform, and a direct-to-consumer fashion/travel startup.
From 2010-2014, You Plus Me also included Equals, a publishing platform for a diverse community of 200+ contributors, including bestselling authors, journalists, and award-winning bloggers. After executing a successful crowdfunding campaign, we released a print anthology, which included essays by talented writers such as Erin Loechner (founder of the critically-lauded Design for Mankind), Erin Boyle (bestselling author), and Nina Sovich (author and Wall Street Journal reporter), as well as an interview with Cheryl Strayed by Randon Billings Noble. Equals is now on hiatus, but you never know when it might come back.
In my former life, I spent nearly a decade conducting research as a graduate student at Stanford and Columbia and as an analyst at SRI International, a think tank in Palo Alto. I've built multi-level models with large-scale data sets, traveled the country to conduct in-depth interviews for national qualitative research studies, and analyzed political messaging and policy outcomes at the city, state, and federal levels. My work has been published by the Brookings Institution, Teachers College Press, and academic journals, among others. Because of my background, I think in terms of answerable questions and view the world through both creative and analytic lenses.
I live in San Francisco with my husband and three children.
Want to grab coffee? Great, me too!